Regulated Health Service Advertising

This practice complies with The Health Practitioner Regulation National Law, as in force in each state and territory (the National Law) and AHPRA regulations with regard to advertising.

The public is entitled to accurate and honest information about healthcare services. Any person or business that advertises a regulated health service has an obligation to make sure their advertising complies with the National Law

The National Law does not allow the use of testimonials or purported testimonials to advertise regulated health services or a business that provides a regulated health service.

The advertising guidelines define a testimonial as recommendations or positive statements about the clinical aspects of a regulated health service used in advertising. Examples include patient stories, patient experiences or success stories.

Not all reviews or positive comments made about a regulated health service are considered testimonials. For example, comments about customer service or communication style that do not include a reference to clinical aspects are not considered testimonials for the purposes of the National Law.

A clinical aspect exists if one of the following is expressed:
Symptom – the specific symptom or the reason for seeking treatment.
Diagnosis or treatment – the specific diagnosis or treatment provided by the practitioner.
Outcome – the specific outcome or the skills or experience of the practitioner either directly or via comparison.
Comments about clinical aspects of a regulated health service are considered a testimonial and cannot be used in advertising.

Comments that are not about clinical aspects (e.g. comments about customer service or communication style) are not considered testimonials and may be used in advertising.

All of our patient comments are sourced from public Google Reviews and are presented unedited.

Source:
https://www.ahpra.gov.au/Resources/Advertising-hub/Resources-for-advertisers/Testimonial-tool.aspx#:~:text=The%20National%20Law%20does%20not,provides%20a%20regulated%20health%20service.&text
=is%20false%2C%20misleading%20or%20deceptive,selectively%20published%20or%20edited%2C%20or